Operator. Get me Whitehall 1212
The Met have begun a press campaign to publicise their new London-wide non-emergency number 0300 123 1212.
The continuity branding geek in me is rather pleased they've picked a number like this: the original Scotland Yard number from the beginnings of the London telephone network was famously "Whitehall 1212".
I suppose we should be grateful too, that it's not 0118 999 881 999 119 725 3.
Labels: branding
posted by Nimbos @ 10:04 PM
2 comments
2 Comments:
Is 0300 a free or local rate number? Any idea how much it is to call from a mobile? I noticed some small print on the ad I saw, but, like most small print on tube ads, too far away to read.
It's still too long a number to expect people to memorise...
AFAIK it's a local rate-number but just from a BT landline, obviously.
There was talk of a national 3-digit non-emergency number a few years back, but I don't know why that idea fizzled out.
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