Bong!
ITV1 did one the only sensible things they have done in a long time and resurrected News At Ten. It's the first time since 1999 that the bongs have been heard. Of course I'm approaching it from my geeky title-sequence and branding way so I have to say I'm impressed. The whooshing from space is back, the iconic music is back and in full.
Compare and contrast this from 1988:
with this from 2008:
Update:
To see a short clip on how ITN and MPC put the new title sequence together click here
All very much deja vu, but in a good way. It brings home just how much the London skyline has changes in just 20 years too.
It's just a shame that ITN still seems to be a shadow of its former self. The bulletin had an obvious effort put into it but ITN has dumbed down so much in the last 5 years or so that they have a large hill to re-climb.
Labels: branding, media, news, television


1 Comments:
Hurrahs indeed - but don't forget, the surrounding hills have shrunk a bit too. ITN will be going some to out-dumb the BBC Six O'Clock News.
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