Identities

Finally!

The BBC have decided to drop the god-awful "dancing" continuity idents for BBC One. These always were a patronising and parochial idea of what inclusiveness should be. It was also a real shame to see any kind of globe dropped after so many years.

The new set are all based around the theme of a circle, which is the closest we were going to get to a return of the globe, I suppose. I really like them. There is a good mix of real-life filming and CGI components so making the best use of current technology while not being a slave to it. They have also dropped the annoying post-it note style blocks for the channel name. This was not a bad idea in and of itself, but after carefully explaining that the way forward during the transition from 4:3 to widescreen televisions in people's homes was for a centered name (as they had during the balloon's tenure) they dropped it for a not-quite right justified name and blew that very good idea out of the water. So I'm also glad that they've returned to a centered logo.

I just hope they haven't squandered the chance to create these in high definition. It would be embarrassing if they had to start all-over again. There are also numerous opportunities for spoofing the idea. I have one or two already...